Practice

Custom commercial work, built to be run.

Margin House takes on a small number of engagements at a time. Each one is shaped to a specific commercial or AI problem and measured by what it moves, not by the size of the deliverable. Increasingly that means the machine learning and AI systems sitting underneath the commercial work, not beside it.

What we build

Three places the work usually starts

Pricing and revenue management. Engines and workflows fitted to a specific network, fare structure, and fleet. We tune the levers that actually move yield, and we leave the team able to keep tuning them. The goal is a system the commercial group can operate and trust, not a model that lives in a consultant's laptop.

Network planning and optimization. Fine-tuning capacity, scheduling, and the shape of the network to maximize profitability. We build custom optimization tools sized to lift margin and to hold up as the operation grows.

Revenue forecasting and business development. Forecasts the commercial team can plan against, plus distribution, partnerships, and new revenue lines measured against real P&L targets. We help size the opportunity, build the case, and stand up the capability to capture it.

We earn our keep by what moves for the client.

How we work

Scoped to outcomes, owned by the founder

Engagements begin with a short conversation about the problem and the constraints. From there we agree a clear scope, a timeline, and what success looks like before any work starts.

Most engagements run from a few focused weeks to a few months. The founder does the work and stays accountable for it. There are no layers, no surprise staffing, and no handoff to a junior team you never met.

The deliverable is whatever the client can actually use. Often that is a working product or model. Sometimes it is a sharper process, a decision framework, or a capability built inside the client's own team.

How we price

No result, no fee

We are confident enough in what we build to be paid on results alone. Tie the fee to the outcome, and if the work does not move the number that matters, we do not get paid. Hourly and fixed-scope arrangements are there when they suit the work better, but the starting posture is simple: put the fee on the line, next to the result.

Who we serve

Commercial leaders where margin is hard-won

The core focus is airline commercial functions: pricing, revenue management, network, and business development. The same methods carry into adjacent industries where the commercial problem rhymes.

AI transformation work and operational engagements, including crew and network operations, are also in scope. The common thread is a leader who needs a specific thing built well and run reliably.

What success looks like

Results the client keeps

Success is a measurable change in the business and a capability that outlasts the engagement. The work should leave the team stronger than it found them, with something they own and can extend.

If an engagement does not move the number that matters, it has not done its job. That is the standard we hold ourselves to.